// MTC Industry Cloud Products
Reabam Cloud
Reabam Cloud
Chain Brand Digital Operations Platform
Connecting Meituan, Ele.me, Douyin, JD.COM, and WeChat with SAP
Covering five core business scenarios for consumer brand local commerce operations
What is Reabam Cloud?
Reabam is a company focused on serving the digital operations of chain brands. Based on new chain business concepts such as S2B2C, local lifestyle services, and O2O, and leveraging technologies including mobile internet, cloud computing, and big data, Reabam delivers its services through the configurable and scalable “Reabam Cloud” software platform for new chain business.
Reabam Cloud focuses on core business scenarios in the chain operation sector, developing 5 major digital systems: Membership System, POS System, Ordering System, Supply System, and Data Intelligence System. These systems encompass multi-terminal applications for various roles including consumer members, physical stores, franchisees/distributors, warehouse & distribution supply, and data operations, dedicated to building an end-to-end digital operation platform for chain brands.
One Reabam Cloud system, supporting multiple user role portals, covering five major digital application scenarios: CbBSD
- C- Customer Operations
- b - Store retail
- B - Order Channels
- S - Warehousing & Distribution Supply
- D-Store Insights
Next-Gen Digital Operations SaaS for Consumer Brands
Lightning-Fast Checkout
Say goodbye to long queues and create a seamless customer experience in seconds
Integrated O2O and B2B/B2C Operations
A single system for all five core scenarios of bakery chain brands
// One Cloud, Multiple Touchpoints
Empowering Digital Operations for Chain Brands
Based on insights into the digitalization of chain consumer brands, Reabam Cloud introduces the concept of “One Cloud, Multiple Terminals,” providing different operational and management application terminals for various roles within consumer brands.
Membership System Core Portal – Member End (for Consumers):
Consumer Interaction and Transaction Based on WeChat Ecosystem
Multi-channel traffic acquisition through Douyin, Meituan and other platforms, expanding online and offline customer acquisition, engagement, marketing and transaction capabilities to enhance member loyalty and drive conversion
Core Business Functions
Membership Benefits
Membership Tiers
Segmentation & Tagging
Interactive Marketing
Stored Value Marketing
Stored Value Marketing
Points System
Personalized Store Experience
Supporting Membership, Pre-order, In-store, Takeout, and E-commerce Modes
POS System Core Portal – Cashier End (for Cashiers):
A unified POS system that integrates local services, offline checkout, and order fulfillment
Product, membership, marketing, order, and coupon data seamlessly flow between online and offline channels, enabling integrated operations across multiple business formats
Core Business Functions
Aggregate orders
Aggregated Coupons
Aggregated Delivery
Order Transfer & Fulfillment
Shared Inventory
Aggregated Payment
Express Checkout
Sold Out Management
Key Account Business
Ordering System Core Portal – Ordering End (for Franchisees/Distributors):
A complete ordering transaction loop for franchisees and distributors to place orders independently
Manages ordering and allocation for franchise and distribution networks, enabling flexible ordering promotions, pricing policies, order settlement, and automatic fund distribution
Core Business Functions
Customer Management
Product Management
Pricing System
Promotion Policy
Order Management
Inventory Management
Financial Management
Marketing Management
Supply System Core Portal – Production End (for In-store Production Staff):
Collaborative Supply Network for Production Flexibility
With Reabam Cloud’s order routing capability, bakery stores can seamlessly distribute orders in real-time across their in-store production facilities, partner locations, or centralized processing centers. This collaborative supply chain approach maximizes resource efficiency, enhances fulfillment capacity, drives higher conversion rates, and ultimately boosts store revenue performance.
Core Business Functions
Clock In/Clock Out
Order Reception and Production
Goods Receipt from Production
Loss/Scrap Goods Issue
Check-in → Production → Warehousing → Dispatch
Supply System Core Portal – Supply End (for Suppliers with Direct Store Delivery):
Suppliers deliver products directly to stores, with support for consignment and dropshipping models
Help brands expand their long-tail inventory, with unlimited SKUs, no need for stock hoarding with single-item dropshipping, opening up new business growth opportunities
Core Business Functions
Supplier Master Data
Supplier Products
Order Drop Shipping
Retail Drop Shipping
Inventory Query
Smart System Core Portal – Analytics End (for Supervisors/Management):
Real-time Business Management Anytime, Anywhere
Data operations toolkit with multi-channel and multi-business data analytics, deeply integrated into business scenarios, providing brands with effective data support
Core Business Functions
Sales Data
Takeout Analysis
Payment Status
Store Rankings
Product Rankings
Member Analysis
Goal Management
Conversion Analysis
Revenue Classification
Business Analysis
Mobile Analytics Management (Supervisor/Store Manager)
Five Core System Portals – Store End (for Store Managers/Staff):
Comprehensive Daily Store Operations Management
Mobile store operations management for efficient execution of daily tasks including store procurement, replenishment orders, inventory counts and other routine operations
Core Business Functions
Shift Scheduling
Daily Closing Statement
In-store Processing Orders
Request/Transfer/Purchase/Order
Smart Replenishment
Inventory Count
Single-store P&L
Five System Core Portals – Brand End (for Headquarters Operations and Management Personnel):
Headquarters Management of Multi-store Operations
Headquarters personnel manage system settings, master data, business documents, and queries/reports for membership benefits, store POS, ordering and supply, etc.
Core Business Functions
Member Benefits
Store POS
Channel Ordering
Warehouse Distribution & Supply
System Settings
Master Data
Business Documents
Query & Statistics
Headquarters Management (Business/IT Departments)
Reaching End Consumers, Building a Branded Retail System
Reabam Cloud creates a digital application architecture that integrates front-end and back-end operations. Based on the CbSD new retail business model, it seamlessly integrates with mainstream local life platforms and third-party headquarters ERP systems in an ecosystem-based approach.
了解SAP+睿本云客户的数字化转型故事
Kowloon Dairy
Xin Yi, Vice President
"SAP ERP combined with the retail cloud solution now serves as Kowloon Dairy's nervous system. Real-time data collection and analysis not only resolves current challenges and elevates service quality, but also drives business innovation and enhances consumer experience."
Yili Chestnut
Renliang Zou, COO
"SAP ERP solutions leverage big data to enhance business decision-making and management capabilities. As functionalities continue to evolve, our partnership will deepen, achieving mutual growth and success."
Qingdao Fugang Group
Xiaolei Liu, Chairman & CEO
"Digitalization is essential for enterprise development, bringing standardization, efficiency, and intelligence. Most importantly, a transparent, rigorous, end-to-end food traceability system provides robust safeguards for food safety."
DERAY BAKERY
Bin Zhu, Founder
"SAP ERP delivers the greatest value to us through professionalization. We believe in the power of professionalism, and we're very grateful for the enablement from MTC's professional team, which has made our processes more automated and our management more refined."
Baby New
Defang Zhao, General Manager
"Since the successful go-live of the project, we have received a lot of positive feedback from our customers, with revenue growing steadily every month. To date, our total membership has increased by 50%, and store operational efficiency has improved by over 70%."
SOSEKI
Jianhong Zou, Chairman
"The SAP ERP group solution fully automates the business operations of both trading and manufacturing companies. While maintaining independent management, it enables consolidated business information and unified group-level governance, significantly enhancing group consistency and management efficiency."