Food & Agriculture | Kingsino

SAP Food & Agriculture Customer – Shenzhen KingSino Technology Co., Ltd.

Overall industrial chain management platform for agriculture and animal husbandry built on SAP ERP to realize collectivized control.

Founded in 1999, Shenzhen KingSino Technology Co., Ltd. (hereafter referred to as the Company) has been adhering to the core values of “partner with the world to gain common growth”. Bearing the mission that is “to promote agriculture by technology”, the Company has developed from a single feed manufacturing enterprise into a listed company whose business covers feed, breeding, animal protection, bio-pharmaceutical, Internet technology, etc.

In 2017, the Company established a strategic plan for the next ten years, aiming to build a compound industrial cluster based on advanced swine breeding. It introduced “external brains”, meaning to carry out in-depth cooperation with the world’s leading technology companies and research institutions to realize its overall strategic goals. In 2015, the Company started a new round of digital management platform construction, cooperating with MTC to build a management platform for the entire industrial chain of agriculture and animal husbandry based on SAP S/4HANA.


Location: Shenzhen, China

Industry: Agriculture & Animal Husbandry

Product & service: Feed, swine breeding

Nature of the Company: Listed company

Company website:

Solutions: SAP S/4HANA, SAP ERP


“Through the unified management platform, we can not only obtain in real time transparent and real operational and financial data of the entire industrial chain, but also ensure the efficiency and accuracy of group management and internal control through the HAHA-based big data analysis platform. Meanwhile, as a listed company, our financial and tax compliance needs are also strongly guaranteed with the support of SAP system!”

——Meng DENG, Assistant to Group General Manger, Shenzhen KingSino Technology Co., Ltd.



  • 60G: The average growth of the amount of data reaches 2.5G per month.
  • 14000+: Around 14,000 orders processed per month.
  • 60%: Improve operating efficiency by saving almost 60% of human cost.
  • Acceleration: Enable data innovation and speed up business innovation.


Major Benefits

  • Establish a management platform for the entire industrial chain of agriculture and animal husbandry industry that integrates the group’s 4 major sectors and business of over 70 subsidiaries;
  • Specify cost control so as to learn financial status of each store in details and formulate different sales strategies accordingly;
  • Support online completion of all business flows, seamlessly connect with smart devices to improve customer experience and quickly solve customers’ problems;
  • Provide business insights based on strong data analysis and report tools, quickly follow up with customers and promote business innovation;
  • The project implementation is divided into 8 phases with all processes and developments being adjustable and updated due to customer’s needs, which fits the fast development of start-ups and the needs of agile management in emerging markets.


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